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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Misr El Kheir behind anonymous teaser OOH campaign

Last week’s anonymous OOH teaser campaign has finally been revealed to be an initiative from Egyptian foundation Misr El Kheir.
The campaign runs under the slogan “Our race is different” and showcases Misr El Kheir’s various philanthropic achievements in the medical sector specifically. The ad copy includes statements like “We supported over 60 hospitals across Egypt” and “ We developed 202 blood banks” and aim at encouraging viewers to put their Zakat with Misr El Kheir.
Using uni-poles, billboards and mega signs in various locations across Greater Cairo, the campaign has been revealed during the last week of May.

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Country: Egypt
Region: North Africa

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