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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Mink meets sister brand Royal on the roads

Parallel to the promotion of Royal Hair Gel, Reedy Group has launched a second OOH campaign for sister cosmetics brand Mink.
Based on their selling point that highlights the natural origin of the components of all Mink products, the ad copy reads “With Mink, give your hair the natural care it deserves”. The artwork displays the varied packages over a honey-yellow background.
The campaign was launched a week after Royal Hair Gel’s, and can be seen on large and x-large uni-poles, double-decker poles, mega signs, lightboxes, T-poles, gates, and serials in various locations across Greater Cairo.

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