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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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McDonald’s takes Egyptians to Russia

Global QSR franchise McDonald’s is back on the roads of Greater Cairo with a new OOH campaign that starts the support for the Egyptian National Team on their way to Russia 2018.
As a worldwide partner of FIFA World Cup, the American fast-food restaurant is offering Egyptians the opportunity to travel to Russia to encourage their team. Under the slogan “Eat, Travel, Cheer”, the ads inform viewers that any large combo meal will offer them a chance to win.
The campaign was launched at the beginning of March and can be seen on the regular strategic locations of the brand across the Greater Cairo.

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