McDonald’s repeats mealbox for Ramadan
QSR franchise McDonald’s has launched a new Ramadan-themed OOH campaign to promote their Share Box, just like their campaign last year.
Since Ramadan is the month of gatherings and family, McDonald’s new campaign uses the slogan “Ramadan is the month of sharing”, to announce their new shareable meal box. The meal components are deliciously displayed on the ads, along with the price and Ramadan motifs that complement the artwork.
Launched after the start of Ramadan, the campaign uses uni-poles, gates, double-decker poles, mega signs, and billboards in the regular locations of the brand across Greater Cairo.