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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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McDonald’s launches new cheesy sandwich

Leading QSR brand McDonald’s is back on the billboards of Greater Cairo to announce the latest two additions to their menu – a new sandwich and side full of flavor and cheese! The ads showcase the sandwich and special fries with the new sauce “Cheddar Cheese Melt”, a mix of melted cheese and spicy jalapeño slices.
Over regular branded backgrounds, the ad copy is minimalist and simply informs of the name along with the bubble “New”.
The campaign was launched in time for the second week of the month and uses Large and X-Large uni-poles, Double-decker poles, Gates, and Lightboxes in the regular locations of the brand across Greater Cairo.

CAMPAIGN CREDITS:

Brand:
Advertiser:

Country: Egypt

Region: North Africa

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