McDonald’s launches the 2-sandwich combo
Global QSR brand McDonald’s has just launched a new OOH campaign to advertise their latest meal, a combination of 2 sandwiches in one combo.
Over a bright colorful background, the ads portray a combo meal of 2 sandwiches, with fries and soft drink. The ad copy informs viewers that this is the new “Mix2Meal” from the American fast-food brand and also includes the price, as it has become customary with McDonald’s outdoor media campaigns .
The campaign was launched in the third week of the month and uses Large and X-Large uni-poles, with some Double-decker poles, Gates, Chassis, and Megas in the usual locations of the brand across Greater Cairo.