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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Maxim extends outdoor campaign for Bo projects

Following the launch of their OOH campaign last month, Egyptian developer Maxim has extended the number of locations for the promotion of Bo projects in Sidi Abdelrahman Bay.
The campaign for Bo Sands and Bo Islands appeared just in time for the summer heat at the beginning of June, with the aim of promoting both developments as the ultimate premium holiday resorts in the heart of the North Coast.
With additional messages and varied colorful artwork, the new extended campaign focuses on emphasizing the concept of “life”, in the full sense of enjoying it – carpe diem to the seekers of a luxury and exclusive holiday! Some of the ads also include the entertainment options that will take place in the construction site during the summer.
The new locations include Large and X-Large uni-poles, Mega billboards, Double-decker poles, and Gates across the Greater Cairo and in several spots of the North Coast road.

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