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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Mall of Egypt finally welcomes the penguins

A new OOH campaign announces the arrival of the much-awaited penguins at Ski Egypt, the iconic snow resort at Mall of Egypt.
The ads feature Instagram artwork to amuse viewers with “Sultan the Penguin” and his playful photogenic ego. White snow serves as the background, with ad copy that announces the arrival of Sultan on the 1st of July at what the regional retailer insists on calling “The Egyptian Artic” – though penguins come from the Antarctic Pole!
Launched at the start of the month, the campaign uses uni-poles, billboards, double-decker poles, and gates on selected locations of Greater Cairo.

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Country: Egypt
Region: North Africa

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