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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Load & Drink, and Drink & Load

Vodafone and Pepsi have partnered for a new campaign this month. Starring Egyptian singer Moustafa Amar and the Genie, the campaign offers Vodafone minutes when you drink Pepsi, or more Pepsi when you load Vodafone credit. Certainly an attractive promotion!
This is not the first time we see big brands partnering for a cross-selling of their products, but it is certainly one of the best examples in the Egyptian market.
The megas, Large and X-Large uni-poles portray Moustafa Amar carrying the genie in a backpack, and the genie carrying a Pepsi bottle. With an abstract city night-life background, the stars appear in the front ground and the logos of both brands in opposite sides of the ads with the wordplay slogans.

CAMPAIGN CREDITS:

Brand: ,
Industry: ,
Campaign Size:
OOH Size: Large,
Country: Egypt
Region: North Africa

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