Taking too long? Close loading screen.
Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

Contact Us

[]
1 Step 1
Nameyour full name
icon-user
Write your message heremore details
0 / 500
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right
FormCraft - WordPress form builder
We are always looking for new talents, share your talents and skills with us we are love to have you with us
Careers

Like Us on Facebook

Follow Us on Twitter

Search:

Latest Coca-Cola campaign promises to be engaging

Latest OOH campaign from Coca-Cola looks a lot like a tourist promotion of Egypt’s major cities! Very different from the last OOH campaign we reported in January, this one will engage you even before you get thirsty!
With the slogan “Coca-Cola is better in…”, completed with the name of several Egyptian cities, the global brand has surprised us again removing their own logo and personalizing the cans and bottles with the cities’ names – Luxor, Alexandria, Al Fayoum…. A worldwide campaign that follows on the steps of the “Share a Coke” initiative from a couple of years ago (remember seeing your name in a can?), with which the brand won people’s hearts all over the world, as well as several advertising awards.
The ads of the Egyptian campaign show photos of the cities, next to a person drinking from a bottle or a can that has the slogan with the name of the city on it. The ad copy tells viewers to collect bottle caps and cans rings for the chance to win trips and millions of cans and bottles of the delicious drink!
Gates, double-decker poles, megas, and flags spread the new Coca-Cola campaign across the Greater Cairo. You’ll absolutely love it!

CAMPAIGN CREDITS:

Brand:
Advertiser:
Industry:
OOH Size: Large,
Country: Egypt
Region: North Africa

No Comments

What do you Think...

Art City launches Phase 4 Previous Post
New Phase “Neo-Parks” at Neopolis City Next Post