LAMAR switches colors and juice varieties
LAMAR launches a second outdoor campaign to promote their line of regular packed-juice varieties across the Greater Cairo.
After catching our eye with special die-cuts of their sugar-free juice last month, the Egyptian brand now switches focus to their line of regular nectar flavors. One of the market leaders in packed juice and dairy products, LAMAR prepared both campaigns to gain additional exposure during Ramadan – a time of fierce competition in the Food & Beverages industry for every brand, as they compete to be present at family meals and celebrations.
The ads are colorful and vibrant, contrasting with the straightforward slogan of “No added colors”, a strong message that the brand uses to emphasize the natural color of their juice varieties, which can only come from natural ingredients. Every ad shows photos of juice flavors lined up front, surrounded by succulent and lively fruit floating around the packs. The ad copy also includes the competitive price of the packs, a way of getting extra attention from viewers.
The campaign can be seen in selected locations around the city, mainly on Large and X-Large uni-poles.