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Laguna Bay adds color to their branding image

Capital Developments keeps evolving the branding image for their flagship project Laguna Bay in Ain Sokhna, as seen in their latest OOH campaign that presents their logo with a new orange branding color.
Under the slogan and impractical hashtag “Sokhna’s #HOTSPOT”, the ads feature cartoon-style images of young people enjoying the beach, relaxing, practicing water sports, and partying.
The campaign upgrade started to spread during the second half of April and uses large and x-large uni-poles, gates, billboards, and T-Poles on the main roads of Greater Cairo.


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