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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Laguna Bay adds color to their branding image

Capital Developments keeps evolving the branding image for their flagship project Laguna Bay in Ain Sokhna, as seen in their latest OOH campaign that presents their logo with a new orange branding color.
Under the slogan and impractical hashtag “Sokhna’s #HOTSPOT”, the ads feature cartoon-style images of young people enjoying the beach, relaxing, practicing water sports, and partying.
The campaign upgrade started to spread during the second half of April and uses large and x-large uni-poles, gates, billboards, and T-Poles on the main roads of Greater Cairo.

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