Juhayna promotes “back-to-school” discounts
Just in time for the new school year, dairy giant Juhayna is back on the billboards of Greater Cairo with a new OOH campaign that offers special discounts on their flavored milk packs.
The Egyptian leading producer of dairy products and juice in the MENA Region has not hit the billboards since their winter campaign in 2016. On this occasion, the outdoor ads portray their range of flavored milk drinks over a background full of school motifs – a chalkboard, books, pencils, and a globe. The ad copy informs viewers of the special discounts for the back-to-school season, surely much appreciated by families.
With Large and X-Large uni-poles, Megas, Double-decker poles, and Gates, the campaign spreads along the highest trafficked corridors of Greater Cairo.