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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Italian manufacturer Calpeda expands its outdoor presence

A new and extended OOH campaign promotes the variety of water pumps of Italian sanitary-ware manufacturer Calpeda.
The renown international brand manufactures and commercializes water pumps for a large variety of uses, including domestic, agricultural and industrial, among others.
The ads promote different models of pumps over a bright yellow background with ad copy that describes each model and its uses. With the slogan “the first in Egypt” and the supplementary tag-line “Fully Italian made”, the campaign emphasizes the international standards of the products and their market penetration in Egypt.
Adding to their usual locations and sky-mark, this outdoor campaign includes some extra Large and X-Large uni-poles, lightboxes, and Megas.

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OOH Size: Large, , , ,
Country: Egypt
Region: North Africa

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