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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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IKEA Egypt offers easy payment terms

International furniture brand IKEA is willing to grow its customer base in Egypt and has launched a new OOH campaign to announce convenient payment conditions.
With ads that offer up to 24 installments at 0% interest rate, the campaign invites Egyptian viewers to “Buy now and pay later”. The artwork is composed by the iconic IKEA pencils with which customers process its orders at every store worldwide.
The campaign started to spread just before mid-June on limited locations with uni-poles and mega signs.

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