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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Henkel’s Persil shows off the Gel

Persil takes advantage of its good reputation in the Egyptian market and pushes up its gel product. Persil is one of worldwide giant Henkel’s products, a German multinational that develops three product categories: Adhesive Technologies, Beauty Care and Laundry & Home Care. Among renown brands that the global corporation has brought into the Egyptian market, such as General, Fa, Pritt, and Gliss, Persil is undoubtedly one of the most valuable as it has reached to deep categories of customers in the Egyptian consuming market.
The artwork of the OOH ad message hosted famous actress Yousra Allouzy as brand ambassador – standing against a dark blue bubbly background, she presents the product as a celebrity under the lights.

CAMPAIGN CREDITS:

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Campaign Size:
OOH Size: Large
Country: Egypt
Region: North Africa

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