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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Hassan Allam returns to teaser strategy

Leading Egyptian developer HAP has reignited their OOH teaser strategy with a new campaign that links directly to previous outdoor teaser campaign for HAPTOWN.
With similar artwork to the first original teaser and repeating the word game with the company’s rebranded name, the developer seems to be getting ready for an important announcement with the slogan “It’s HAPpening again”. Supplementary ad copy teases viewers with messages like “The best is yet to HAPpen” and “Things don’t HAPpen just once”.
The new campaign appeared during the last week of July and uses a wide variety of OOH types and sizes across the Greater Cairo.

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