Hassan Allam returns to teaser strategy
Leading Egyptian developer HAP has reignited their OOH teaser strategy with a new campaign that links directly to previous outdoor teaser campaign for HAPTOWN.
With similar artwork to the first original teaser and repeating the word game with the company’s rebranded name, the developer seems to be getting ready for an important announcement with the slogan “It’s HAPpening again”. Supplementary ad copy teases viewers with messages like “The best is yet to HAPpen” and “Things don’t HAPpen just once”.
The new campaign appeared during the last week of July and uses a wide variety of OOH types and sizes across the Greater Cairo.