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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Hassan Allam dominates with teasers and branding

Since their rebranding campaign last February, real estate company Hassan Allam Properties is certainly dominating the OOH scene with a powerful branding strategy.
Their latest OOH campaign features a teaser, that looks very much like the branding of an upcoming beach project. With sea and navigation elements, the ad copy encourages viewers to “Find your true North”.
The campaign appeared on the roads during the second week of May and uses large and x-large uni-poles, as well as double-decker poles, on strategic locations across the Greater Cairo.

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