Hadaba meets sister projects on the roads
Rooya Group is keeping a busy schedule this month, reviving the OOH campaigns for their leading projects.
Parallel to the new campaign for Stone Residence, the developer has also revived the outdoor campaign for Hadaba. The ads follow the same art direction as their campaign from last April, using the same images of the home units and swimming pools, as well as the slogan. The ads also feature their logo and hotline.
Launched by the beginning of February, the campaign uses large uni-poles, gates, mega signs, and lightboxes in various locations across Greater Cairo.