Follow the World Cup with Google App
Leading IT company Google has surprised audiences with a new OOH campaign that promotes their popular Google App.
The ads invite viewers to “Ask Google” the times of Egypt’s games during Russia 2018, or the results of any the games during the competition. The artwork includes all football elements, as well as images of the app itself.
Launched towards mid-June, the campaign uses uni-poles, double-decker poles, billboards, mega signs, gates, and flags on selected locations across the Greater Cairo.