Fine tissues sponsor Al Ahly SC
Leading tissue manufacturer Fine launches OOH campaign to raise awareness of their recently sponsorship deal with Al Ahly Club.
Part of Jordanian industrial conglomerate Nuqul Group, Fine is a leading brand in the Middle East since its inception, operating four mills between Egypt and Jordan to cater for its impressive manufacturing figures. The brand is a favorite choice in the Egyptian market, and has recently become an official sponsor of celebrated Al Ahly football team, promising to customize their tissue packaging with the team image.
The artwork in the ads is simple and straightforward, combining Fine’s waved logo over a black background with Al Ahly’s badge. Though most of the campaign showcases the juxtaposition of the two logos, in some billboards we get a glimpse of Al Ahly players posing defiantly.
The campaign spreads across Greater Cairo with Medium, Large and X-Large uni-poles, Gates, and Megas atop many centric buildings.