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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Fashion Mania is back at Mall of Arabia

Just in time for the Autumn and Winter seasons, Mall of Arabia has launched a new OOH campaign to promote their seasonal event “Fashion Mania”.
The campaign brings back the same event that the developers celebrated last Spring in a commercial strategy to endorse the retailers at the Mall. With white, bold ad copy that reads “Shop – Play – Win at Mall of Arabia” in both English and Arabic, the ads inform viewers of the dates over dark backgrounds of simplistic elegance, that also happen to combine the colors of Egypt’s flag.
The campaign was launched right before the last week of October, with Large and X-Large uni-poles, Gates, Megas, Billboards, and Flags across the Greater Cairo.

CAMPAIGN CREDITS:

Brand:
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Industry:
OOH Size: Large, , , ,
Country: Egypt
Region: North Africa

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