Faragello repeats OOH campaign
Exactly one year after their outdoor campaign – and just in time for Ramadan again –, favorite juice producer Faragello has reappeared on the billboards of Greater Cairo.
Repeating artwork and messages, the ads display the many overseas countries where the Egyptian brand exports, emphasizing the international nature of the company sales. The ad visuals include easy-to-recognize elements from the UK, France, China, and USA, with ad copy that clears all doubts.
The campaign was launched during the first week of May and uses uni-poles, gates, billboards, and double-decker poles across the Greater Cairo.