Etisalat Misr offers variety with Hekaya packages
The latest OOH campaign from Etisalat brings variety and flexibility in their new pick and mix package “Hekaya” for minutes and mobile internet.
Over the regular branded backgrounds of Etisalat, the artwork of the new OOH campaign showcases motifs and doodle that fill the billboards with life. The ad copy introduces the concept and offers details to hire the service. With this campaign, the Emirati telecom operator joins the ranks of contemporary advertisers that focus their message on offering a flexible approach to the customer experience whereby users can customize the way they use the service.
The campaign was launched during the first week of September and can be seen across the Greater Cairo with Large and X-Large uni-poles, Gates, Chassis, T-poles, and Flags.