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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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ELVIVE launches “Extraordinary Oils” in Egypt

Global French brand ELVIVE launches OOH campaign to promote recently launched “Extraordinary Oils” line of hair products.
Part of L’Oreal Paris group, ELVIVE has finally adapted the award-winning oil formula to the MENA market and launched it among buzzing anticipation.
With the slogan “Dry hair will be completely transformed”, the ads showcase a model with lavish, shiny hair next to the nourishing oil replacement product. Made up of six different rare flower oils that nourish, hydrate and relax hair, this line of products is already a best-seller across Europe and promises to be a success in the MENA Region too.
The campaign spreads across Greater Cairo with Megas, Large and X-Large uni-poles, and some Gates.

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OOH Size: Large, , ,
Country: Egypt
Region: North Africa

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