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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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El Garhy Steel upgrades to special production

Egyptian steel manufacturer El-Garhy has made it to our Creative Concept section with their latest ads that showcase special production at its finest.
Upgrading their rebranding campaign launched at the beginning of this month, it seems that El Garhy had planned to pull all the stops in an effort to gain visibility among fierce competition.
In what seems to be an outdoor media race among Egyptian steel manufacturers, El Garhy now has a well-deserved head-start thanks to this stunning special production – ahead of Egyptian Steel, who launched their OOH campaign some days earlier with special die-cuts and football superstar Ronaldo, and Ezz Steel, who otherwise has humbly chosen to be more conceptual.
Strategically chosen locations showcase these special production billboards that will impress viewers atop Large uni-poles. Along with the regular Megas, Double-decker poles, Large and X-Large uni-poles, this outdoor campaign spreads further across the Greater Cairo.

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