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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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El Garhy Steel showcases their rebranding

El-Garhy Steel launches a new OOH campaign to showcase their new rebranded look and raise awareness about their products.
Gamal El-Garhy’s company, established back in 1998, has recently rebranded their image following the merger with National Steel. The manufacturing company has updated their logo to include the initials NS, as well as their iconic G that represented them earlier.
Taking shots from their TV commercial, running now on all major Egyptian channels, the ads showcase images of the products and the manufacturing facilities from Ataqa mill, Suez Steel Company, and Egyptian company for Obour steel.
Beside the copy of El-Garhy Steel, we find the initials NS which represent Misr National Steel, together with the initials of GS. The bars of steel, that have been used in the TV commercial, make the logo easily recognizable.
The campaign uses double-decker poles, Large and X-Large uni-poles, and some Mega billboards in selected locations around the city.

CAMPAIGN CREDITS:

Brand:
Industry:
OOH Size: Large, ,
Country: Egypt
Region: North Africa

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