El Garhy Steel showcases their rebranding
El-Garhy Steel launches a new OOH campaign to showcase their new rebranded look and raise awareness about their products.
Gamal El-Garhy’s company, established back in 1998, has recently rebranded their image following the merger with National Steel. The manufacturing company has updated their logo to include the initials NS, as well as their iconic G that represented them earlier.
Taking shots from their TV commercial, running now on all major Egyptian channels, the ads showcase images of the products and the manufacturing facilities from Ataqa mill, Suez Steel Company, and Egyptian company for Obour steel.
Beside the copy of El-Garhy Steel, we find the initials NS which represent Misr National Steel, together with the initials of GS. The bars of steel, that have been used in the TV commercial, make the logo easily recognizable.
The campaign uses double-decker poles, Large and X-Large uni-poles, and some Mega billboards in selected locations around the city.