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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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El Araby promotes latest Toshiba appliances

El Araby Group has launched a renewed OOH campaign to promote the new Inverter technology appliances from leading brand Toshiba.
The ads use a call-to-action tone of voice to encourage people to ‘buy the new Toshiba with inverter technology’ and feature varied appliances, such as fridges, washing machines and smart TVs. Under the slogan “For a happy home”, supplementary ad copy explains the selling points that rely on electricity-saving and technology innovation.
Launched during the second half of May, the campaign uses uni-poles, gates, billboards, flags, and double-decker poles in various locations across Greater Cairo.

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Country: Egypt
Region: North Africa

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