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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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El Araby launches appreciative branding campaign

Parallel to their TV Ramadan campaign – and repeating the marketing strategy from previous years –, home appliances distributor El Araby Group has appeared on the billboards with an OOH branding campaign.
The ads communicate a message of gratitude to all the people behind the name of El Araby. Appreciative ad copy reads “If it weren’t for you, we wouldn’t be here”, with images of distinguished Egyptians, singers and sportsmen who represent a success story – a simile of the company’s achievements.
Using mega signs, uni-poles, gates, double-decker poles, and billboards, the campaign spreads across the Greater Cairo since the second week of June.

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