El Abd celebrates Eid and the World Cup together
As every year, Egyptian bakery El Abd has strived to create an unforgettable multi-channel campaign to instill that mix of sweetness and happiness typical of their campaigns.
The outdoor ads display shots from their TV commercial, which mix the joy of Eid al-Fitr with the ever-present theme of the moment – Russia 2018! Circus characters from El Abd’s previous campaigns mix with football fans and the traditional sweets of the holiday in a very creative way.
The campaign was launched during the first week of June and can be seen on strategic locations across the city with uni-poles and gates.