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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Eccentric message in Etoile Patisserie outdoor campaign

Etoile Patisserie launches new teaser OOH campaign just in time for Ramadan celebrations.
Abu Mehrem’s Egyptian bakery of French name, which has already spread into 5 branches across Cairo, is well known for offering both oriental and western pastries and sweets.
The ads of this outdoor campaign contain simply a teaser contradictory ad copy telling viewers not to eat kunafa, one of the most popular sweets of Ramadan. Guess there will be a revelation second part to this campaign!
With Large and X-Large Billboards and T-Poles, as well as some light boxes, the bakery sends their bizarre message in certain districts of Greater Cairo.

CAMPAIGN CREDITS:

Brand:
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Industry:
OOH Size: , Large,
Country: Egypt
Region: North Africa

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