Eccentric message in Etoile Patisserie outdoor campaign
Etoile Patisserie launches new teaser OOH campaign just in time for Ramadan celebrations.
Abu Mehrem’s Egyptian bakery of French name, which has already spread into 5 branches across Cairo, is well known for offering both oriental and western pastries and sweets.
The ads of this outdoor campaign contain simply a teaser contradictory ad copy telling viewers not to eat kunafa, one of the most popular sweets of Ramadan. Guess there will be a revelation second part to this campaign!
With Large and X-Large Billboards and T-Poles, as well as some light boxes, the bakery sends their bizarre message in certain districts of Greater Cairo.