EASTERN goes further east to launch Sea Taj
Egyptian developer Eastern Constructions has released a new OOH campaign to announce the launch of their upcoming beach project in the Red Sea.
Under the name of Sea Taj, the ad copy informs viewers that the vacation resort will be developed in Hurghada and will offer “luxurious beachfront suites”. The ads display images of a clean blue ocean, and so far only display the name and logo of the project.
The campaign hit the roads during the second half of April and can be seen large uni-poles, gates, billboards, and lightboxes across the Greater Cairo.