Diamond Motors announces the new Mitsubishi Eclipse
Automotive dealer Diamond Motors has launched a new outdoor campaign for their represented brand Mitsubishi, with a teasing message that prepares viewers for the new Eclipse model in Egypt.
The campaign is visually telling, with artwork that features a total eclipse and ad copy that reads “Ready for the Eclipse”. The new Eclipse model bring reminiscences of their iconic sports compact model from back in the 90s.
Launched at the beginning of April, the campaign uses large uni-poles, mega signs and serials of great visibility across the Greater Cairo.