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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Danone promotes yoghurt drink DanUp with revamped look

International dairy producer Danone has launched a new OOH campaign to promote their rebranded yogurt drink DanUp
The outdoor campaign emphasizes the rebel, yet nutritious yoghurt drink specially created for youth consumers. Colorful, graffiti-style artwork presents the range of flavors, with ad copy that follows the same guidelines with amusing phrases.
The campaign started towards mid-August with mega signs, uni-poles, double-decker poles, billboards, and lightboxes across the Greater Cairo.

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Country: Egypt
Region: North Africa

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