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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Continue cheering with McDonald’s new outdoor campaign

The football buzz is still going on and showing on Cairo’s billboards with a new OOH campaign from American fast-food franchise McDonald’s.
The campaign announces the QSR’s new “supporter’s meal” – a smart strategy since the World Cup is a season of gatherings. The ads use an all-black background to highlight the ad copy which reads “Don’t cheer alone”. The meal is also featured along with its price and the brand’s hotline and logo.
Using uni-poles, gates, double-decker poles, billboards, and mega signs in various locations across Greater Cairo, the campaign started to spread after mid-June.

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