Chocolate milk for the road
Latest Nestlé Nesquik’s OOH campaign portrays Quick the rabbit offering us “the richest chocolate with milk taste”. Nice drink for the road!
The brand, headquartered in Switzerland but produced and consumed all over the world, reminds Egyptians that their products have always been here with us.
Bringing the brand closer to consumers has usually proven an effective strategy for the food and beverage industry.
Certainly we can all learn some from Nestlé´s strategic OOH campaigns in Greater Cairo!