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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Chipsy is ready for the World Cup with new packaging

A few days away from the World Cup, Chipsy has launched an OOH campaign to join in the popular support for Egypt’s National Team.
The ads do not promote a certain offer or product, but rather focus on the new packaging design specially created for the World Cup and in honor to Egyptian heritage. With the Pharaonic theme as main idea behind the campaign, the ad copy uses the tagline “We are the Pharaohs”.
Launched during the second week of June, the campaign uses uni-poles, gates, double-decker poles, and billboards across the Greater Cairo.

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Country: Egypt
Region: North Africa

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