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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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INSITE OOH / Market Insights

OOH MARKET INSIGHTS JULY 2018

Summer has started with a slow-down in the OOH market of Greater Cairo. As was expected, following the celebrations of Ramadan and the World Cup frenzy, most industries have returned to their usual pace with brands focusing back on their products...

OOH MARKET INSIGHTS MAY 2018

May 2018 has been the busiest month of the year so far! With the start of Ramadan in the middle of the month and Egypt’s National Team gathering steam for the all-time football event FIFA World Cup, the roads have flooded with OOH creativity in...

OOH MARKET INSIGHTS APRIL 2018

The month of April has experienced some fluctuances in the OOH scenery of Greater Cairo. As expected, most industries started getting ready for Ramadan, which is literally round the corner, and the shift of focus in their outdoor strategies has been obvious. Despite the drop...

OOH MARKET INSIGHTS MARCH 2018

Real Estate developers couldn’t miss the chance to impress potential buyers during Cityscape, the biggest event of the industry. Their OOH presence has been strategically planned with branding campaigns and exciting new messages that have kept the OOH occupancy of the industry as the highest...

OOH MARKET INSIGHTS FEBRUARY 2018

The OOH market has experienced a noticeable increase during February, with the overall outdoor occupancy growing 3% and reaching 83%. Among the most visible industries, Real Estate has played a leading role...

OOH MARKET INSIGHTS JANUARY 2018

The new year has started with a slow down in the overall OOH occupancy of Greater Cairo, which has decreased to 80% during January 2018. After all the product launches of the Christmas season, the industries that rocked the OOH scenery during December ...

OOH MARKET INSIGHTS DECEMBER 2017

The end of the year has witnessed a storm of product launches and events just in time to celebrate the Christmas season. Keeping the occupancy above 84%, the OOH media market certainly didn’t take a break during December!...

OOH MARKET INSIGHTS NOVEMBER 2017

The OOH landscape of Greater Cairo has welcomed November with a significant increase in the outdoor occupancy share. Reaching up to 84%, the billboards of the city have celebrated the Prophet’s Birthday amid the promotions of Black Friday and the ferocious elections ...