Careem looks for drivers with outdoor campaign
A new OOH campaign from car booking app Careem calls for drivers with rare and exceptional qualities.
Over branded green backgrounds, a variety of images and amusing ad copy offers the position of “captain” for those interested in working as drivers for the private transportation company. The ads follow the well-designed, conceptual and humorous strategy that we saw in their previous campaign last May.
The campaign was launched during the first week of October and can be seen on Large and X-Large uni-poles, Double-decker poles, and Gates across the Greater Cairo.