Careem knows Egyptian streets very well!
Careem’s new OOH campaign will entertain your drive! As a company who plans their outdoor strategy thoroughly, the Transportation company has launched a new OOH campaign with which many Egyptian citizens will feel identified.
A variety of ads showcase different iconic (and ironic!) addresses across The Greater Cairo, such as Cairo University, which is not in Cairo but in Giza, or October Bridge, which is not in October City, and complete the addresses with the phrase “Our streets are confusing, but we know them well”.
With photos of the city at birds’ eye on sepia tones, and the ad copy in white, Careem green typo stands out elegantly in every ad. With gates, double-decker poles and Large and X-Large uni-poles the campaign spreads strategically across the city.