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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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BMW continues OOH strategy on the roads

After their recent campaign promoting their new and improved X5 model, german automotive brand BMW has launched yet another outdoor campaign for the upgraded models of the 5 series.
Over a street background, the ad copy presents “Now the 5 series, fully improved” with a variety of images of two models. Additional ad copy informs viewers that the car is assembled in Egypt with the text “Proudly collected with Egyptian hands, the two models: BMW 520i and BMW 530i”.
The campaign was launched during the second half of April and uses mega signs, gates, billboards, and lightboxes in various locations across Greater Cairo.

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Country: Egypt
Region: North Africa

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