BMW continues OOH strategy on the roads
After their recent campaign promoting their new and improved X5 model, German automotive brand BMW has launched yet another outdoor campaign for the upgraded models of the 5 series.
Over a street background, the ad copy presents “Now the 5 series, fully improved” with a variety of images of two models. Additional ad copy informs viewers that the car is assembled in Egypt with the text “Proudly collected with Egyptian hands, the two models: BMW 520i and BMW 530i”.
The campaign was launched during the second half of April and uses mega signs, gates, billboards, and lightboxes in various locations across Greater Cairo.