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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Bisco Misr stays on Cairo’s billboards

Weeks after launching their Eid-themed campaign, Bisco Misr continues its OOH strategy with a new OOH campaign to promote their regular everyday munchies.
Under their iconic heart shaped logo, ad copy promises viewers “A loved taste”, with artwork that showcases the brand’s products ‘sham3edan’.
With uni-poles, gates, billboards, flags, T-poles, and mega signs, the campaign started to spread across the Greater Cairo after mid-June.

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Country: Egypt
Region: North Africa

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