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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Beta Egypt reinforces branding on the roads

Real estate developer Beta Egypt is back on the roads of Greater Cairo with a new OOH campaign that reignites their branding strategy.
With a brand-new concept and differentiated art direction, the developer aims at positioning the company in the industry with the slogan “Think Big. Think Beta” – a reminiscence of Tatweer Misr’s previous slogan for Il Monte Galala “Think Big. Think 10”.
The campaign appeared during the first days of July and uses uni-poles, double-decker poles, mega signs, and lightboxes across the Greater Cairo.

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