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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Banque Misr reveals Talaat Harb… again

Following their teaser campaign at the beginning of the month, Banque Misr has released the reveal campaign with the figure of Talaat Harb Pasha, the renowned economist and founder of the Egyptian bank.
Despite the lack of creativity in the strategy, the ads try to twist last year’s ad copy and include new messages like “Come back to change 100.000 people’s lives” or “Come back to write ‘made in Egypt’ again”.
The campaign was launched during the second half of May and appears in various locations across Greater Cairo with large and x-large uni-poles, billboards and flags.

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Country: Egypt
Region: North Africa

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