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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Baheya Foundation raises donations with OOH campaign

Baheya Foundation for Early Discovery and Breast Cancer can be seen on the billboards of Greater Cairo to raise donations for their hospital.
Sponsored by Juhayna and National Bank of Egypt, the campaign includes ad copy that informs viewers of how to make donations for the foundation. Under the slogan “Baheya is in the heart of every Egyptian man and woman”, the ads portray a group of ladies that represent different ages and backgrounds of Egyptian society.
The campaign is limited in reach and uses Double-decker poles on selected locations of Greater Cairo.

 

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