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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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ARCO creates the “ARCOTECHTURE”

Following their recent launch of Phase III at La Fontaine, ARCO Developments continues its OOH strategy with a campaign upgrade that also includes their Lavande project.
Under the new and ingenious slogan “It’s ARCOTECHTURE”, the developer promotes both projects with artwork specifically designed to match each project’s name, creating a meaningful and creative connection between ad copy and visuals.
The campaign upgrade started to develop during the second half of April and uses a great variety of OOH types and sizes across the Greater Cairo.

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