Amir Eid and Ruby co-star Coca-Cola’s summer campaign
Coca-Cola Egypt launches their OOH summer campaign across the Greater Cairo with Cairokee’s lead singer Amir Eid and artist Ruby in a very summertime, vacational style.
Borrowing shots from their TV commercial, whose song has already become a summer hit, the ads only ad copy is the hashtag “#Summer with Coca-Cola”, and the brand’s slogan “Taste the moment” under the brand’s logo in icon form. As it is common with the global soft-drinks brand, the ads focus more on the imagery and artwork than on ad copy, simplifying the message for greater impact.
The campaign spreads evenly across the Greater Cairo, using Large and X-Large uni-poles, Double-decker poles and Megas on the highest trafficked areas of the city.