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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Albaqyat Alsalehat calls for donations with OOH

Non-profit organization Albaqyat Alsalehat has appeared on Cairo’s billboards with a new OOH campaign for their upcoming Alzheimer project.
Running parallel to their ATL campaign, the ads serve as a call-to-action for viewers to donate funds for the first specialized Alzheimer hospital in Egypt, with ad copy that includes the organization’s hotline and bank account. The ads are supported by religious figure Abla Al Kahlawy who appears on the ads, as well as the logos of collaborating financial institutions.
The campaign was launched during the second week of June and uses uni-poles, billboards, mega signs, and gate combinations on selected locations across the Greater Cairo.

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Country: Egypt
Region: North Africa

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