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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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ABK Egypt hits the billboards of Greater Cairo again

Kuwaiti banking institution ABK Egypt has launched a new OOH campaign this year to promote their high-interest saving accounts.
The new campaign advertises the “Floating Saving Account” with an interest rate of 15.5%, one of the highest in Egypt. The ads showcase minimal artwork, just the ad copy over a white plain background, with the bank’s logo and the brand’s colors being the only items in the design.
With Double-deckers and Gates, the campaign intermixes branding billboards with the ads across the Greater Cairo.

CAMPAIGN CREDITS:

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OOH Size: ,
Country: Egypt
Region: North Africa

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