A new philanthropic OOH campaign from Bait Zakat
Just in time for the holy month, Al Azhar has once again launched a new outdoor fundraising campaign for their non-profit organization Bait Zakat.
Since Ramadan is the month of philanthropy, Bait Zakat’s new campaign announces the different causes where people’s ‘Zakat’ can go to – orphans financial support, wedding funds sponsorship, as well as bailing indebted mothers. “Under the supervision of Sheikh Al Azhar” is the main ad copy on the ads and their point of strength as well, which oversees their fund numbers to help facilitate the process.
Launched after the start of Ramadan, the campaign uses uni-poles, gates, mega signs, and billboards in selected locations across Greater Cairo.